Email Marketing is a very popular tool used extensively by businesses to communicate their vision on one-on-one or to multiple customers all together. Simply put, it works to inform, promote or sell goods, services, brands and individuals using the power of Emails. It is considered the cheapest form of Marketing but executes probably the highest […]
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Digital Marketing as an industry has evolved dramatically over the years, and 2024 is no different. “A digital marketing strategy is a plan for using online channels to establish an internet presence and achieve specific marketing objectives.” Hubspot As the digital landscape continues to grow, so do the strategies needed to stay competitive. Whether you’re
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In the competitive world of search engine optimization (SEO), ensuring your website ranks well goes beyond the content and technical aspects of on-page SEO. Off-page SEO has evolved into a critical component for achieving maximum visibility, authority and relevancy. In 2024, the digital universe continues to evolve, and so must the off-page strategies of your
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On Page SEO is crucial for making your website stand out and improving its overall visibility on the search engine. Its everything you can control on your website to cater to the demands of your audience It is an important component of any good SEO Strategy. Why is On Page SEO Important On-page is an important
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Technical Content and Creative Content are two very distinct forms of Writing. Both are though unique content write ups but serve different purposes, target different audiences, and require different skill sets. “The goal is not to ‘sell’ content; the goal is to educate, inform, and provide value.” – Joe Pulizzi “Creative Content has the power
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A User Persona can be portrayed as a fictional character created to represent a particular segment of a website or a product/ service designed for your target audience. “Using marketing personas made websites 2-5 times more effective and easier to use by targeted users”. HubSpot “93% of companies who exceed lead and revenue goals segment
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Listicles are articles or posts formatted as a list, typically featuring a number of points or items. They are popular in online media but not an online creation, often covers a wide range of topics, from practical advice and tips to entertainment and informative content. They are known for their easy readability and the ability
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Field data, in the context of Websites Performance, refers to real-world user data collected from actual visitors to a website. This data is gathered through Real User Monitoring (RUM) and provides insights into how your audience experiences a site in various environments, i.e. Browsers like Chrome, Firefox etc, Your Network Conditions, Geographic Locations, Using Multiple/Different
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Google Analytics 4 (GA4) is the latest version of Google Analytics, a service that provides detailed statistics and insights about website and app traffic. It represents a significant shift from the previous version, Universal Analytics (UA), introducing several key features and changes designed to enhance data collection, analysis, and reporting. It represents a significant evolution
The New Google Analytics 4(GA4), Steps to link your website. Read More »
Are your write-ups falling short of their potential? You put ample efforts but the results don’t please you Don’t Fret …. We’ve all been there.. Whether you’re crafting an article, essay, report, or any other form of written content, unlocking its full potential requires a strategic approach. This Approach requires deliberate and systematic planning to
Content 7 steps, Unlock the True Potential of Your Write Ups. Read More »