A User Persona can be portrayed as a fictional character created to represent a particular segment of a website or a product/ service designed for your target audience. “Using marketing personas made websites 2-5 times more effective and easier to use by targeted users”. HubSpot “93% of companies who exceed lead and revenue goals segment […]
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Listicles are articles or posts formatted as a list, typically featuring a number of points or items. They are popular in online media but not an online creation, often covers a wide range of topics, from practical advice and tips to entertainment and informative content. They are known for their easy readability and the ability
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Field data, in the context of Websites Performance, refers to real-world user data collected from actual visitors to a website. This data is gathered through Real User Monitoring (RUM) and provides insights into how your audience experiences a site in various environments, i.e. Browsers like Chrome, Firefox etc, Your Network Conditions, Geographic Locations, Using Multiple/Different
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Google Analytics 4 (GA4) is the latest version of Google Analytics, a service that provides detailed statistics and insights about website and app traffic. It represents a significant shift from the previous version, Universal Analytics (UA), introducing several key features and changes designed to enhance data collection, analysis, and reporting. It represents a significant evolution
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Are your write-ups falling short of their potential? You put ample efforts but the results don’t please you Don’t Fret …. We’ve all been there.. Whether you’re crafting an article, essay, report, or any other form of written content, unlocking its full potential requires a strategic approach. This Approach requires deliberate and systematic planning to
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“WORDS HAVE POWER” Has the Weight to exert Authority. Businesses now with ever increasing competition, need leverage. A Good Copy has the ability to master brand/product ascendency. Copywriting, the term itself holds a huge importance to businesses today. Portrays the magical art of Persuasion. It has the power to influence its audience and build trust
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Keyword Research is the essence of a good SEO campaign. Its said that 50% of SEO is Keyword Research. 75.5% of marketers, on average, use keyword research when producing content for customers and companies. (Source: Codeless) Approximately 8% of searches are question-based. (Source: Moz) Where and how u place these important words determines the affectability of your
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SEO Basics, “Everything Starts With A Search..” Traditional or Digital, Search is the first route to finding what you want. You go to a market to buy a T-shirt, ‘YOU SEARCH‘ Search creates Knowledge, Knowledge creates Awareness. A customers journey starts with awareness and finishes with becoming a true Evangelist. Anyone who controls search, gives
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