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Email Sequences are a series of marketing messages targeting your audience on a set schedule. https://mailchimp.com/resources/email-sequence/
We all probably have sent emails to our friends or relatives. Its easy and at times written in a descriptive.
But emails can also be written to communicate business effectively.
One such form of business communication with its customers is the Email Sequences.
Email Sequences in the most simplest way can be explained as an automated or strategically crafted series of mails aimed to Engage, Nurture, and Convert your audience.
The idea is to develop and enhance relationships at scale.
You’re enticing users to opt in to your automated sequences by offering something of value to them.
But please, ‘DONT SPAM’.
Such Sequenced Mails demand a consistency in their tone, frequency, and branding which ensures your messaging remains awaited, easily recognizable and reliable to your audience.
They are known by different names such as lifecycle mails, email marketing automation, drip mails and autoresponders mails.
To understand the Power of these lifecycle mails one has first understand the parent concept of email marketing.
Email marketing is the cheapest and probably most cost-effective way for businesses to reach their target audience on a one-one or many at once basis.
Email Sequences work to offer focused information, increase conversions, and also improves your ROI.
Adopting the right email strategy and creating personalized content for your target audience, you can improve sales and generate good site traffic.
So, having tasted the miniscule starters, now for the big Entrée .
What are Email Sequences
A series of marketing messages aimed to engage, nurture but most importantly Convert.
Businesses send out such personalized customer friendly targeted messages with the primary aim of generating/increasing revenue.
Hence Email Sequences are also a form of Copywriting Technique.
Just as how a good copy informs/educates/persuades its audience with a view to convert sales, a good sequenced automated template strategy will ensure that your prospect is always kept aware of any changes/improvements/upgrades, keeping them in mind.
Such personalization makes them feel special and also indulges a good long term relations.
Through an Automated software’s you set up and publish a series of emails, maintaining a specific schedule, offering your readers value with every mail sent.
Advantages U need to know
The main purpose of creating a series of automated mails is to nurture leads and promote sales.
Customers always enjoy focused attention to their likes, needs and requirements and favorably deliver as a result.
This strategy if used right has many other advantages also.
Lets go through some
1. Personalized Mails
Tailored Messaging delivers communication based on the receivers behavior, preferences, or the point of their customers journey.
A Personalized email achieves higher open and click-through(CTR) rates which leads to an improved engagement.
2. Lead Nurturing
Nurturing qualified leads is a crucial process in marketing and sales.
Building relationships with potential customers at every stage of their buying journey is continuous process.
Delivering relevant and personalized content based on a lead’s interests and behavior instantly builds trust and delivering on this trust creates long term evangelists.
Email Sequences works wonders in this process if used effectively.
3. Efficient use of Time and Resource
Businesses indulge in extreme level of competition today.
Every second equals to money gained or lost.
Thousands of emails are sent everyday to create, indulge and convert.
U want systems to work at your pace.
In comes automation….
A sequence automated will deliver mails to your audience at different intervals, saves time and repetent use of costly resources.
Result – scalability of your email marketing efforts without having to manually send individual emails which as you may also feel is very tedidious.
Also delivers consistency on messages sent and delivered which concludes in a more likelihood of them being opened and read.
Which of course face it, is the first and probably the most crucial step of the entire process.
4. Data Driven Solutions
We live in times of unlimited data.
Data is either refined or immensely unrefined.
Email sequences allows you with tracking and analysis option for key metrics like open rates, click-through rates, and conversions.
No produce can be delivered without proper testing.
Allows A/B testing on different email content, subject lines, and calls to action to optimize your sequences for maximum effectiveness.
Analyzing the data regularly, you can achieve a continuous improvement and refine your marketing strategies effectively.
A Template I follow
Email Sequences are all about communicating the vision, content or a brand consistently & effectively to nurture leads, and drive conversions.
A Templete is basically a structure you follow to achieve the required/desired success.
A Templete that achieves to deliver, builds valuable relations and produce favorable conclusions.
Here is my 5 step Email Sequence Technique that guarantees results if used properly.
1. Welcome Mail
Welcome or Onboarding mails are first in its kind.
The aim is to introduce and create a relationship.
The following steps can be followed
- Deliver a lead Magnet
- Describe your vision
- Ask for a feedback
- prompt for a response
To successfully create a relation with your reader you should make sure to know what brought them to you.
It could be an Article, PDF, an Interesting and Informative Infographic or a visually appealing video.
2. Indoctrination Email
They are basically sent to introduce a product, service or a brand.
It works best if you are a brand as it creates more genuine personalization.
Steps to follow here
- Describe your Product, Service or Brand Journey.
- Showcase the achievements.
- Humanize and Simplify the introduction.
- Always Prompt for a response.
3. Address the Problem
We come to the main course here.
Customers are not bothered about you or your product but how you or your product can make their life easy is what interests them.
Simple steps to follow here
Describe their challenges/Problems. Understanding their present state will always work wonders in building a good rapport.
Make them feel comfortable by normalizing the challenge. This will make your readers feel that you have understood their problems and may provide a favorable solution.
There may be other challenges also. Its important to understand them as well.
Take your time and give your audience the comfort of relevant knowledge.
4. Give the Solution and its importance
Again I shall repeat, Audience are only concerned about the solutions to their problems.
Describing your solution simplistically is very important.
Here are my steps
- Share/Use a story/Analogy to explain the situation. Personalization always works
- Describe how your solution is what they need. An answer to their present state.
- Describe how your solution can benefit them and others if used effectively. Taking them from their present state to their desired state.
5. Sell The Solution
This is where you bring everything together.
The powerful solution to the issue at hand.
Your solution is the desired state where your readers/audience want to be at.
Show them the way to achieve it.
Here is how I do it
- Title – The heading of your solution. Its the first thing every reader sees. Make sure to choose the title relevantly
- Problem – Inform your audience that you have understood their problem and have the ability to guide them.
- Solution – It is the answer to their problems and make sure you don’t mock them. Give them the confidence that it may be difficult but not impossible.
- Social Proof – We live in a social media dominated world. Social Gratification by way of positive feedbacks and testimonials elevates confidence of your readers.
- Guarantee – Trust is built overtime. A guarantee could be successful on time task completion, positive feedback, Online Reputation(ORM) or simply Monetary(money back), all work to increase your audiences certitude.
- CTA – Call to Action(CTA) is a very important marketing aspect that inspires audiences to take specific actions. ‘Start Your Free Trial’, ‘Subscribe Now’, ‘Look inside’ or simply ‘Buy Now’ creates that wanted impact.
To Conclude
An effective email sequence isn’t just about sending emails but involve building long lasting relationships and driving sustainable growth.
Implementing the right customer centric strategies and offering genuine service returns, an email list can be transformed from a collection of potential addresses to a powerful delivery engine for your business.
Offering your audience true value ofcourse is the end game but also utilizing automation processes, not just frees up your time and resources but also improves your productivity both in the short and long run.
REMEMBER….
Building an effective email sequence strategy takes time and effort, but the rewards are well worth it.
When applied accurately, it is a very powerful tool that stands apart in a crowded inbox.
So what’s stopping you from using it.
Build your email list and use my sequence strategy and experience your businesses full potential get unlocked.
TRUST IT.