Table of Contents
A widely known FACT….
Everything starts with a ‘Search’.
It’s the cornerstone of all effective Research.
As a seller your prime focus is on understanding your customers Search Intent.
You go to the market to buy a T-shirt, you search.
Of course, then feel really confused with all the options but that’s a different discussion.
Intent is how you understand the seriousness of your visitors.
Not Easy, but the best make it a point to do a perfect KYC.
So what is this Intent beast that has taken over 2025
U May Ask,
I have the Answer 😇
Here Goes…
What is Search Intent
Search intent also called Keyword Intent is a user’s main goal when they enter a query into a search engine, which could be to find information about a specific topic, to visit a particular webpage, or to make a purchase –https://www.semrush.com/blog/search-intent/
Understanding the Users objectives is crucial as it helps in creating quality and relevant content that perfectly communicates their desires.
Knowing your customers needs and delivering it successfully will also lead to higher ranking. An important aspect of SEO.
What is Search Volume
The number of times a particular Keyword or Phrase is searched in a specific TimeFrame is considered its Search Volume.
Eg. Keyword – Best Sports Shoes for running – Monthly search volume of 10,000
Means people use this exact phrase into search engines(Google, Bing, Yahoo, You Tube etc), about 10,000 times per month.
In some ways it basically is an indicative of the websites popularity and its potential to drive high quality traffic.
For the longest time Volume was the indicator for choosing the right keywords.
The golden rule of keyword research we all followed, Choose keywords with LOW competition and HIGH/ENOUGH Volume.
In 2025, Everything has effectively changed.
Types of Search Intent
A User’s Intent perfectly explains the purpose behind a query search.
In return, the user expects to learn The What, Why, When and How about its query.
But to understand querieries one has to recognize the intent first.
Lets here talk about the four Search Intents types
1. Informational Intent
These searches are informational and non transactional.
The user is undecided and wants more information.
The questions WHAT, WHY, WHERE, HOW, WHEN are prevalent.
The details here are descriptive and tries to answer the users queries.
Eg. What is ABC.
2. Navigational/Comparative Intent
Navigational as the name states, there is a definite intent of the user to reach/navigate to a specific brand or website.
Eg. a website login
Comparative intents are basically comparisons of two brands or products with a view to find which is better.
Eg. ABC vs XYZ
3. Transactional/ Purchase Intent
The intent here is to make a purchase or take a positive action. Basically to open your purse/wallet and acquire.
Eg. Buy ABC
4. Commercial/ Investigation Intent
This is a research function of the user for an eventual future purchase.
The intent here shows interest but generally doesn’t represent a purchase in the present or in the immediate.
The buyer here wants more information, more time to make a decision.
Eg. Best ABC products for beginners to buy.
As you can see here why choosing INTENT over VOLUME is more important in 2025
Why is Search Intent Important
1. Definitive User Experience
Content is how we deliver relevant messages online.
For Businesses, aligning Content with the Search Intent provides its users exactly what they are looking for, making their experience very satisfying and engaging.
2. Increased Conversions
Combining Intent with Optimized Landing Pages & strategically placed Call to Action (CTA), shall increase the websites conversion.
Tailoring Content to match the audiences intention in their buying journey can potentially achieve the sales goals.
3. Improves Relevance & Authority
Search engines gives higher precendence to content that perfectly addresses the user’s intention.
High quality, intent-driven content in its niche demands to be recognized as an authorized resource leading to its audiences trust and brand loyalty.
4. Power of AI-Driven Search
The power of AI Driven Search in 2025 can be ignored.
The rise of AI and machine learning has enabled search engines to deliver highly personalized search results.
Today, Search Engines can understand and cater to a users likes and dislikes, delve through past search history to give relevant results, decipher search context and deliver tailored actions.
AI Automation is here to stay.
5. E A T ( Expertise, Authoritativeness, Trustworthiness)
EAT is google’s effective guidelines for all websites to follow.
Focusing on search intent and creating high quality content, businesses can enhance their E-A-T signals and improve their websites search engine rankings.
6. The Topic Cluster Model
The Topic Cluster model created by Hubspot is where marketers in 2025 have shifted to.
Earlier we operated on the Structured Hierarchical Model also called the Traditional Model used extensively by marketers.
Topic Cluster Model basically works at creating a piece of content on a broad topic called the Pillar Content, for eg. Gifting Ideas or SEO, and surround it with specific subordinate cluster content in relevance with the broad topic and then amalgamate it all together.
Example – Broad Topic SEO
Subordinate Topics – Keyword Research, Content Creation, On Page, Off Page, Technical. All major components required for an effective website SEO.
Using this strategy websites establish rich topic authority and deliver their deep understanding of their users Search Intent.
I personally combine both techniques, Structured Hierarchical and Topic Cluster Models to create an in depth category content.
7. Voice Search
Voice searches through various virtual assistants like Google Assistant, Siri, Alexa, Cortana etc in 2025 has become increasingly prevalent.
Queries on voice searches are generally longer and more conversational reflecting a definite buyers intent.
Answering specific questions through FAQ’s and addressing exactly what the user/audience wants requires a focused and a constant content optimization for an accurate Voice Search.
I Conclude
The mantra in 2025 and the foreseeable beyond seems to be “People Matter”, “Their Thoughts Matter”.
A definite backstep for what algorithms define aka KD & Volume to more about understanding people.
A paradigm shift and more focus on delivering relevant intent based personalized experiences that truly resonate with the target audiences.
So the next time when you have to decide between two keywords –
A- One with high volume and an unclear intent
B- Lower volume but a clear buy signal
Which one will you choose
Your answer, Your Choice, You’re 2025.
I know my answer, What’s yours?
The solution is right here.